2010 July 08 | The Business Success Blog

Marketing (Not Your Product or Service) Is What Will Make Your Business Successful

July 8, 2010 by Frank Goley, Business Consultant

Ok, you probably think I have lost my marbles. But really think about it. Most business owners think it is their great products and services that bring them customers. Rather, it is the Marketing that brings the customers in the door and converts sales, not the product or service itself.

Business Success Comes From Marketing (Not the Product or Service)

So what am I saying here? Sure your product and service need to be solid but don’t be fooled in thinking that if you develop the worlds best product or service that you will be successful. The success of a business comes from the Marketing Plan behind it. It isn’t the product or service creating the sales, it is the marketing behind it.

Spend Time Every Day On How You Will Market

My experienced recommendation is spending time every day figuring out how you are going to market to profitable groups. Hold on, maybe you don’t even know who are your most profitable target markets and segments and niches! Take the time first to determine who they are, and with that established, spend time on a daily basis figuring out ways to market to them.

Test market your “theories” and see if it pays. If a marketing angle doesn’t pay, scrap it and move on to the next. Every day track your marketing efforts and try to come up with a fresh marketing idea to try out. Every day! That is, every single day! It is just that important.

Don’t be Blinded by Product and Service Innovation and Development

Sure product and service development and innovation is important to stay competitive, but I find way too many businesses concentrating on that solely and not on marketing. The truly awesome product or service, and doubtful most businesses have that unique one, won’t sell itself. It is the marketing behind it that create the sales and a sustainable business.

Brainstorm Marketing Ideas for a Week

Go to work today on brainstorming Marketing methods. In fact, spend a full week on brainstorming. Come up with a list and work through it, testing each as you go. Add to that list every day. Make this a priority in your business day, and you will be successful.

Need some marketing ideas? Check out my articles on Business Growth…

Need help on your Marketing Plan and Strategy? Please consider our Marketing Plan Business Success Package…

Resource: Here is a Video On Marketing to Get You Started (be sure to watch part 2 and 3 too)

– Part Two: http://www.youtube.com/watch?v=e9tjgsJk6pE&NR=1

– Part Three: http://www.youtube.com/watch?v=blTOv3oXdbk&NR=1

Posted in Business Marketing Strategies. Comment

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- "Thank you Frank Goley for sharing such an interesting article on Real Time Search and Social Media Convergence with links to search engine optimization tactics and suggesting strategies and techniques to support our business’s marketing goals." -- Christiane Lavanoux, I Game Attitude LLC co-Founder and co-President / Certified Life Coach [more testimonials]
- “Frank, I reviewed the information you provided regarding business turnarounds. I was impressed by the level of detail and the elements that dealt with the leadership qualities of the business turnaround consultant and team. I have reviewed a great deal of literature on the topic and have interviewed a number of turnaround experts. Few have addressed the level of detail that you have provided and none have addressed the requisite qualities of the turnaround team. Thanks again for providing this information!” -- Dan Anderson, MBA, CBA, Director, Small Business Development Center, Helena, MT [more testimonials]
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