The Strategic Plan Section of a Business Plan

September 7, 2010 by Frank Goley, Business Consultant

The Strategic Plan is a Business Plan’s Implementation Tool

The Strategic Plan puts the Marketing Plan into action. The Strategic Plan will show how to implement the Marketing Plan and a company’s Business Plan. The Strategic Plan is about action and implementation. It also details your Sales Forecast for each particular product or service. The Strategic Plan translates what will be the result of the Marketing Plan, and how it will be implemented and achieved.

The Sales Plan

The Strategic Plan takes the vast amount of marketing information and research and puts it into a clearly defined Sales Plan. It is very important that a Strategic Plan is believable and achievable. It works out the “kinks” and road blocks in your Marketing Plan and illustrates how to overcome Competitive Gaps.

Strategic Management

The Strategic Plan also provides a process for Strategic Management, Strategic Auditing and Strategic Reassessment. The end product not only implements The Company’s Strategy, but also it provides measurable performance, control functions, corrective actions and reassessment when necessary. It is a top down and bottom up approach, completely integral with your Company’s Operations, from the Vision and Leadership of the CEO, to Management’s implementation of the Strategy, to the Sales and Operations units of the company. It provides a Company-Wide Strategic Vision, Focus, Structure and Discipline, while providing an atmosphere of learning and awareness, with a process for identifying deficiencies, and in turn, fixing those problems.

Outline of the Strategic Plan Section of a Business Plan

1) Company Objectives

2) Potential Problems and Risks

3) Risk Analysis

4) Company Strategies, Strategic Tactics and Strategic Programs

5) Sales Strategy

6) Sales Programs

7) Strategic Alliances and Joint Ventures

8 ) Operating Budget

9) Sales Forecast

10) Milestones

11) Control Mechanisms

For more information on developing a Strategic Plan and Sales Plan, please see my article: Developing A Successful Strategic Plan.

Posted in Business Planning.

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