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Real Time Search and Social Media Convergence

September 17, 2010 by Frank Goley, Business Consultant

Google has gone to real time search, and all the search engines are putting a lot of ranking value on Social Media. Now the two have converged. I did a Google search the other day for some of our trending keywords for that particular day and saw a plethora of our social media and blog posts. That really raised an eyebrow for me and my excitement grew. Anytime we post something on our 30+ social sites and blogs, we are seeing our posts immediately in the real time results (and even the “regular” results as well). These results included images as well so our results popped out to searchers. This is huge!

Some tips to get your Social Media and Search Engine Optimization (SEO) tactics up to snuff to take advantage of Google’s real time search (and I am sure the other search engines are to follow)…

Searches are Universal

Google will show lots of web content, including blogs, social media posts, images, video, books, articles, press releases and more, all in the same search results. So consider using all these available platforms and mediums to get your message out there and increase your search engine ranking exposure.

Ping Your Blog Posts

I am picked up with in seconds and minutes of a blog post because I ping over 40 sites and let them know I have just posted valuable content. I find my topics trending for the day high in the search rankings, often in the number one or two place.

Use a Network of Social Media to Get the Word Out

I use the Ping.fm™ service to instantly update our 30+ social sites. I find these posts are very quickly picked up by Google and ranked well for its keywords.

Tie In your Social Media Strategy with your Search Engine Optimization (SEO)

At the end of the day, getting noticed on the internet is all about SEO. Use Social Media as a powerful tool to implement your SEO content strategies in the various mediums and platforms available. Your SEO efforts will pack a power punch, and you’ll find your SEO efforts pay off instantly, instead of having to wait a day, week or month for the SEO to work. Social Media needs to be a major part of your Online Marketing Strategy.

Need SEO and Social Media Strategy help? Feel free to Contact Us or check out our Web SEO and Marketing Package.


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Posted in Business Internet Strategies. 2 Comments