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Are You Using RSS Feeds in Your Business?

October 7, 2010 by Frank Goley, Business Consultant

RSS Feed stands for Really Simple Syndication. Simply put, it is a web feed format used to publish frequently updated work, such as blog entries, news headlines, audio, and video. RSS feeds are a powerful weapon in a company’s arsenal to keep in contact with current customers, find new prospects, effectively use for SEO efforts, and a host of different applications. As a Business Consultant, I strongly recommend you start developing and using RSS Feed Strategies aggressively in your company’s Business Plan and Marketing Plan. Here are some methods to apply using RSS Feeds in your business to profit from this nifty technology.

Keep In Touch With Your Customers

The cheapest acquisition cost is repeat business, verses selling new customers. To sell more products and services to your existing customers, you need to be in front of them. A Newsletter is one good method of staying in contact with existing customers, but the RSS Feed in my opinion, is superior. I use RSS Feeds in two main areas with our existing customers that works really well…

v  To Subscribe to Our Business Success Blog: Every time I make a new post, the RSS Feed sends that post to our customers computers. 

v  To Send Out Company Updates: Things like specials, discounts, announcements, achievements- everything our customers would be interested in hearing about us.  

Find New Customers

I send out the RSS Feed for our website and blog to RSS Directories, Search Engines, Blog Directories, and RSS Feed Sites. This in turn shows up throughout many hundred directories through out the internet and in the search results. When web visitors search the internet, they find our listings and posts which are continuously updated by our RSS Feeds. Pretty nifty! This is an extremely powerful way to keep Fresh content in front of targeted prospects.

Awesome Search Engine Optimization (SEO) Application

One chief ranking factor in the Search Engines is fresh, relevant content. We use our RSS Feeds to tell the search engines on a daily basis where we have fresh content for relevant searches. I can get a top 10 search engine result very often on the same day the content is fed out. Search on Google has turned to Real Time Search and has converged with Social Media results. We use our RSS Feed with not just search engines but through out our Social Media networks to quickly get new content immediately indexed and well ranked. RSS Feeds play into Google’s real time search results extremely well.

Put RSS Feeds to work for your business today!

For help in effectively using RSS Feeds, you may want to consider our SEO Package.

Logo Pens are a great way to Brand your company name and keep in touch with prospects and customers alike.

Disclaimer: ABC Business Consulting and the Blog Author do not endorse any products mentioned in this blog post. It is for informational purposes only.


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Posted in Business Internet Strategies.

2 comments on “Are You Using RSS Feeds in Your Business?

  1. RoseMoore says:

    I really had no idea about the usefulness of RSS. I use in some sites but did not take in the way you explained in your post.

    I guess I should start using and I am sure Ill get some positive results.

    Thanks for sharing
    Rose

  2. Glad this post helped you out Rose. RSS is a great tool! Best, Frank

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