The Number One Search Engine Optimization Strategy

September 26, 2011 by Frank Goley, Business Consultant

Web SEO & Internet Marketing Service

There are so many search engine optimization experts, firms, gurus, contractors out there espousing all kinds of tactics to help your website get ranked organically in the search engines. The list of SEO services/tactics could involve: social bookmarks, forum posts and linking, blog comments, high PR back links, social media linking, EDU/GOV back links, link wheels, articles, blogging, directory submissions, and the list goes on and on…Some work, some don’t- most depend on effective implementation, which is lacking in the SEO services world.

The Key is Content

SEO is really only about relevant content- that is really what the search engines care about. Having tons of back links factors in some (as well as link diversity), but what really drives rank is contextual back links. These are back links containing your keywords and are placed in relevant content about the keyword subject. Contextual back links are important on your website and off your website. Other respected websites and blogs posting relevant content with your keywords linking back to the web page you are trying to get ranked is very important too.

Step 1 – Develop SEO Content on Your Website, Blog & Social Properties  

Before any back linking from other websites and blogs are going to help you at all in your search engine optimization strategy, you need to have solid relevant content on all your targeted web pages and properties. Create this content first and keep it refreshed. Ensure you cross link key words throughout your sites so the search engines know what content you are offering.

Step 2 – Develop Contextual Back Links

Having your relevant content published by another website or blog containing your important keyword back links is crucial to ranking well in the organic search results. Personally, I do not like Article Directory sites. Why? The back links are of low quality, often found at the bottom of the article in the Article Resource area. What you need in your SEO strategy are contextual back links that are in the Body of relevant content featured on a blog or website, preferably one that is your industry/niche and one that is respected.

Consistency is Important

Consistently having your contextual keywords back linking to your key relevant content pages day in and day out is what gives you rank, and most importantly, helps to preserve your rank. There must be fresh content containing your keyword back links out on the internet on a daily basis. Sound like a tall task? It is- particularly if you are trying to rank for numerous and competitive keywords. This is why search engine optimization companies and SEO services have flourished in recent years as the work is intensive, exacting and time consuming.

The problem is, most SEO firms do not provide the quality contextual back links I have been writing about in this post. Rather, they offer sub-par linking strategies that are typically very poorly implemented, with lots of mistakes, and if they get you some ranking, it doesn’t last. Carefully examine how the SEO company goes about its SEO strategy, and if it is all about relevant content, both on and off your website, or about massive back linking and hoping for the best. SEO can be a game changing strategy for many companies, particularly in a tough recession driven market, but it needs to be done right and always have Content as the key strategy.

Posted in Business Internet Strategies, Business Marketing Strategies.

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