2012 February | The Business Success Blog

Great Website Design and Development is Worthless without Good Search Engine Optimization

February 27, 2012 by Frank Goley, Business Consultant

Search Engine Optimization

In my previous blog post (Great Website Design is Worthless without Great Web Development), I discussed the merits of strong website development and how website design is really nothing without the web development component. This being said, you can have strong website design and development, yet the website still lacks in effectiveness. How can this be? Well, if the website isn’t found on the internet, then how can it monetize for a company?

The Key to Successful Website Design and Development is SEO

The missing third component is Search Engine Optimization (SEO), as SEO is what gets a website targeted visitors who want to spend money. Yes, you can do Pay Per Click (PPC), but that is quite expensive and really an extension of SEO (not a substitute) when done correctly. SEO is the best money spent to bring in targeted traffic to a website, and all the website design and development in the world doesn’t do that. Now, design and development are very important as they relate to the visitor experience and closing sales, but without targeted traffic, it is simply stuck.

SEO Should be an Integral Part of Website Design and Development

SEO should be part and parcel to website design and development. While a website is being designed and developed, it needs to have a well planned, tested and developed SEO strategy. The website needs to be optimized for both the search engines and for the visitor experience. SEO is very technical and transcends a number of areas. In fact, there are hundreds of SEO factors to address when designing and developing a website.

Onsite SEO First

The search engine optimization needs to First be done correctly on the website before any offsite SEO is done. With the onsite SEO done correctly, the website’s design and development can really do their job- they can help convert visitors as they a) find the website on the internet and b) navigate the website. Onsite SEO alone helps to bring targeted traffic to a website so it is a great investment. It also allows for a much better user experience, increasing conversions. Once the onsite SEO is done in congruence with the website’s design and development, then the website needs to indexed by the search engines and fresh content needs to be added consistently to keep the site indexed and getting rank.

Offsite SEO Second

With the onsite SEO fully implemented and the new or redone website live and indexed on the internet, it now time to execute an offsite SEO Strategy. Offsite SEO involves a lot of things, but basically it is getting offsite back links of anchor text keywords from other websites to the target website. Offsite SEO is long, hard, tedious work, and as a result, a lot of companies smartly opt for using the SEO Services of an SEO expert. Make sure the SEO consultant is using purely white hat strategies as poor web links that link back to your website can be more of a detriment than positive influence on your website’s rankings in the search engines.

Consider Search Engine Optimization Every Step of the Way…

So when you approach your next website design and development project, consider search engine optimization every step of the way. From the get-go to the end of the project…all the way through the life of the website. Otherwise, you may have a really pretty website that does absolutely nothing for you on the internet. Remember, a website must be found by targeted visitors using the correct keyword searches for a website to monetize successfully.

Posted in Business Internet Strategies. Comment

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- "One of the keys to succeeding in the art of social media placement is good copy. Good copy is a combination of affordability, creativity, and timeliness. Frank Goley delivers all three without fanfare or fuss." -- Allan Matthews, Owner, FYI Media Services [more testimonials]
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- "I was very pleased with my business plan. Frank Goley was there for me every step of the process and willing to help me with anything. Besides being very patient with me, they were also very quick to respond. ABC Business Consulting made my idea come to life. I will definitely do business with them again." -- Anthony Alvarez, Restaurateur [more testimonials]
- “Frank, I reviewed the information you provided regarding business turnarounds. I was impressed by the level of detail and the elements that dealt with the leadership qualities of the business turnaround consultant and team. I have reviewed a great deal of literature on the topic and have interviewed a number of turnaround experts. Few have addressed the level of detail that you have provided and none have addressed the requisite qualities of the turnaround team. Thanks again for providing this information!” -- Dan Anderson, MBA, CBA, Director, Small Business Development Center, Helena, MT [more testimonials]
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- "Thank you very much for all of your hard work. We are very pleased with the final result of the Marketing Plan that was prepared for us. Frank Goley with ABC Business Consulting was extremely prompt to answer all of our questions even after business hours. Now that is customer service! Again I want to say thank you for a job well done, and you can use us as a reference for any future clients. We will definitely look to utilize ABC Business Consulting services in the future as we build our company. Thanks!" -- Doug Walker, EMT-P, President, MPACT [more testimonials]
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- “ABC Business Consulting is now implemented the off page search engine optimization and internet marketing strategy, and I look forward to the increased business this website is bound to create for me. Even in the few short days since my new website went live, I am already getting great rankings where I had none before. My website is going to be a marketing machine, even in this recession! Thanks for going the extra mile and doing the “little things” that really add up to great value and results!” – Randy Velker, Owner, Simple Energy Works [more testimonials]
- “Not only did Frank work closely with me to development these strategies, but he has also implemented these strategies into real world solutions which reflect the strategic direction of my company. The comprehensive planning, consulting and implementation approach ABC Business Consulting offers is quite unique in the marketplace, and I have found it incredibly useful in defining the direction my company needs to take to be successful in this economy and beyond. Thanks Frank for all the help and advice. I look forward to a long term and successful relationship with ABC Business Consulting.” – Randy Velker, Owner, Simple Energy Works [more testimonials]
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- "As a result of Frank’s advice, our newly developed website, and the ongoing internet marketing and SEO campaign, we have seen great results, including: our energy monitor product sales have doubled, our solar system business is on track for a banner year with a three-fold increase, our targeted website visitors have increased 1,500%, and our Bounce Rate is an incredibly low 5%! If you want someone to maximize your company’s profitability and increase sales, Frank is the guy to call." – Randy Velker, Owner, Simple Energy Works [more testimonials]
- "I read this blog post, and I really appreciate this content: Business Trade Credit and Debt Finance. Thanks for useful information." -- John [more testimonials]
- “Frank, I reviewed the information you provided regarding business turnarounds. I was impressed by the level of detail and the elements that dealt with the leadership qualities of the business turnaround consultant and team. I have reviewed a great deal of literature on the topic and have interviewed a number of turnaround experts. Few have addressed the level of detail that you have provided and none have addressed the requisite qualities of the turnaround team. Thanks again for providing this information!” -- Dan Anderson, MBA, CBA, Director, Small Business Development Center , Helena, MT [more testimonials]
- "I just wanted to express my appreciation for the business plan review service. It has helped tremendously in revising and making the plan attractive to potential investors and helped to eliminate the fatal flaws that could stop it dead in its tracks. The service was very quick and efficient. An absolute must for every entrepreneur or anyone looking for that extra help with a business plan. I eagerly look forward to doing further business in the future and making full use of more of the services offered!" -- Chris Johnson, Saskatchewan, Canada [more testimonials]
- “Moreover, Frank re-worked and developed new content for the website, then optimized the content for the search engines. In as little as a few days, my website has already starting ranking as a result of Frank’s content and search engine optimization work on the website. Frank also came up with the idea to have a Solar Case Studies section on the website, which proves out how solar energy systems make a lot of financial sense, and it adeptly showcases our expertise in designing and installing solar systems.” – Randy Velker, Owner, Simple Energy Works [more testimonials]
- “I'm working on a thesis concerning strategies about Business Turnaround, and I find your E-Books to be very helpful, especially "Small Business Recession Tactics" and "Saving a Business in Trouble". I would appreciate if you gave me your permission to make a reference on these E-Books for my thesis work. Thank you very much for your help!” -- Margarita Economidou, Open University of Cyprus. [more testimonials]
- “Not only is the frontend of my website great, but I am even more amazed with the backend WordPress customization and CMS. Frank’s web developer customized the WordPress platform into an easy to use tool for me to manage content, add content, send newsletters, and so much more. Frank installed a WP plugin that helps make Search Engine Optimization a snap for me in the future as I create more content, and added another plugin to help the overall performance of the website. It isn’t just the plugins that were installed, but more importantly, how Frank’s web developer customized the plugins and the WP platform for my particular need and use. Really fantastic!” – Randy Velker, Owner, Simple Energy Works [more testimonials]
- "Working with Frank Goley made me realize all the missing gaps that existed in my mind about the business I wanted to create. He is very thorough, knowledgeable, patient and understanding. If you want to create a final product that covers all of your bases and does not leave out any detail, you must work with Frank. Most people writing business plans have all the information in their minds, but don't have a way to get it out. Frank uses a methodical approach to gathering information from you to complete the plan." -- Level 4 Business Plan Customer [more testimonials]
- “Frank Goley is knowledgeable and dependable. When working on a project he sees everything through to the end and makes sure that the customer is happy with the results. Frank provides each customer and vendor with a personal level of support.” -- Dave Wallace, IAS Corp / Build My Product [more testimonials]
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